Click-Through Rate
CTR shows how effectively your affiliate links are engaging users. A higher CTR means your content is compelling and driving traffic.
Conversion Rate measures the percentage of visitors who complete a desired action, like making a purchase. Track this to gauge your campaign’s effectiveness.
Earnings-Per-Click
Return on Investment
ROI calculates the return on your marketing spend. Positive ROI indicates your affiliate marketing efforts are paying off.
Compare the number of clicks to actual sales. A low ratio may suggest issues with your offer or landing page.